The M in a company's R-F-M formula stands for motivation.

Name: The M in a company's R-F-M formula stands for motivation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The M in a company's R-F-M formula actually stands for "monetary value" and refers to the amount of money a customer has spent with the company. The R stands for "recency" (how recently a customer has made a purchase) and the F stands for "frequency" (how often a customer makes purchases).

The M in a Company's R-F-M Formula Stands for Motivation