Older consumers appear to be the most responsive to brand placement in movies.

Name: Older consumers appear to be the most responsive to brand placement in movies.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Younger consumers, particularly those with high involvement in the media being consumed, tend to be more responsive to brand placements in movies and other forms of entertainment. Older consumers are generally less influenced by such marketing tactics.

Older Consumers Appear to Be the Most Responsive to Brand