A study of brand placements in films found a(n)______ effect between stock returns and time (in days).

Name: A study of brand placements in films found a(n)______ effect between stock returns and time (in days).
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Question

Quizplus · Accepted Answer

An inverted-U effect suggests that the relationship between stock returns and time (in days) following brand placements in films initially increases to a peak and then decreases, indicating a peak point of effectiveness before diminishing returns set in.

A Study of Brand Placements in Films Found A(n)______ Effect