A recent change that has occurred in the advertising industry is the "unbundling" of media planning from creative services.

Question

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Media planning and creative services were traditionally bundled together in advertising agencies, but in recent years they have been separated into two distinct areas of expertise. Media planning involves selecting the right channels and outlets to reach the target audience, while creative services involve developing and producing the actual ad content. Unbundling allows agencies to specialize and focus on their core competencies, leading to more efficient and effective advertising campaigns.

A Recent Change That Has Occurred in the Advertising Industry