The time frame used by the majority of media planners for measuring reach is usually two weeks.
Correct Answer:
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Q1: Advertising purchased on all network programs aired
Q2: Effective reach is based on the idea
Q3: If the media schedule for a brand
Q4: The higher up the hierarchy of effects
Q6: A recent change that has occurred in
Q7: Effective reach planning generally leads to using
Q8: Frequency refers to the number of people
Q9: Geographic information generally provides the most meaningful
Q10: Vehicles are the general communication methods that
Q11: Target rating points (TRPs)adjust vehicle ratings to
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