According to the shelf-space model,the consumers' second exposure to an advertisement for a brand is the most powerful.

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According to the shelf-space model, the first exposure to an advertisement for a brand has the most impact on consumer behavior, as it creates initial brand awareness and recognition. Subsequent exposures may reinforce the brand message and increase familiarity, but they do not have the same level of impact as the first exposure.

According to the Shelf-Space Model,the Consumers' Second Exposure to an Advertisement