According to the shelf-space-model,achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency.

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The shelf-space-model suggests that a brand should focus on maximizing its presence on shelves and achieving a high level of weekly reach, rather than solely aiming for heavy frequency of advertising impressions. This is because having a strong presence and wider distribution can increase brand visibility and accessibility to customers, leading to higher sales and market share.

According to the Shelf-Space-Model,achieving a High Level of Weekly Reach