Gross ratings points (GRPs)are calculated by dividing reach by frequency.
Correct Answer:
Verified
Q13: Generally speaking,more prospective customers are reached when
Q14: According to the three-exposure hypothesis,it is best
Q15: The message strategy consists of advertising objectives,budget,and
Q16: For media planners,the choice of media and
Q17: Brands with lower market share require fewer
Q19: The percentage of a target audience that
Q20: According to the concept of effective reach,there
Q21: CPM stands for cost per month.
Q22: Pulsing and flighting advertising schedules are similar
Q23: According to the shelf-space-model,achieving a high level
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents