The message strategy consists of advertising objectives,budget,and marketing and media strategies.
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Q10: Vehicles are the general communication methods that
Q11: Target rating points (TRPs)adjust vehicle ratings to
Q12: Media planning is the design of a
Q13: Generally speaking,more prospective customers are reached when
Q14: According to the three-exposure hypothesis,it is best
Q16: For media planners,the choice of media and
Q17: Brands with lower market share require fewer
Q18: Gross ratings points (GRPs)are calculated by dividing
Q19: The percentage of a target audience that
Q20: According to the concept of effective reach,there
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