Generally speaking,more prospective customers are reached when a media schedule focuses on a single medium rather than using multiple media.

Question

Generally speaking,more prospective customers are reached when a media schedule focuses on a single medium rather than using multiple media.

Quizplus · Accepted Answer

This statement is false. Using multiple media can increase the reach and frequency of communication, thus increasing the chances of reaching more prospective customers. It also allows for a wider range of targeting options and can be more effective in reaching different demographics or segments.

Generally Speaking,more Prospective Customers Are Reached When a Media Schedule