One part of the media strategy entails _____.
A) selecting the target product
B) specifying media OTS
C) selecting media categories and vehicles
D) selling media
E) selecting the marketing mix

Question

One part of the media strategy entails _____.
A) selecting the target product 
B) specifying media OTS 
C) selecting media categories and vehicles 
D) selling media 
E) selecting the marketing mix

Quizplus · Accepted Answer

The media strategy involves selecting media categories and vehicles that will effectively reach the target audience. Other elements of the marketing mix may be considered in the overall strategy, but are not specifically related to the media strategy. Selecting the target product, specifying media OTS, and selling media are all tasks that may be involved in implementing the media strategy, but are not part of the strategy itself.

One Part of the Media Strategy Entails _____