_____ reach is based on the idea that an advertising schedule is effective only if it does not reach members of the target audience too few or too many times.
A) Effective
B) Practical
C) Balanced
D) Exact
E) Exposed

Question

_____ reach is based on the idea that an advertising schedule is effective only if it does not reach members of the target audience too few or too many times.
A) Effective 
B) Practical 
C) Balanced 
D) Exact 
E) Exposed

Quizplus · Accepted Answer

Effective reach is the concept in advertising that emphasizes reaching a member of the target audience sufficiently often to make an impact but not so often that it becomes wasteful or annoying.

_____ Reach Is Based on the Idea That an Advertising