The concept of effective reach states that fewer exposures to advertisements are required _____.
A) when humor is used
B) when comparative advertising is used
C) for brands with higher market shares and greater customer loyalty
D) for expensive products
E) for necessities

Question

The concept of effective reach states that fewer exposures to advertisements are required _____.
A) when humor is used 
B) when comparative advertising is used 
C) for brands with higher market shares and greater customer loyalty 
D) for expensive products 
E) for necessities

Quizplus · Accepted Answer

Brands with higher market shares and greater customer loyalty require fewer exposures to advertisements because they already have a strong presence in the market and a loyal customer base, who are more likely to purchase the brand even with limited exposure to advertising.

The Concept of Effective Reach States That Fewer Exposures to Advertisements