What is the frequency of a media schedule in which 20 percent are reached one time,40 percent are reached two times,20 percent are reached three times,and 10 percent four times?
A) 1
B) 2
C) 2.2
D) 3
E) 3.3

Question

What is the frequency of a media schedule in which 20 percent are reached one time,40 percent are reached two times,20 percent are reached three times,and 10 percent four times? 
A) 1 
B) 2 
C) 2.2 
D) 3 
E) 3.3

Quizplus · Accepted Answer

The frequency of a media schedule is calculated by averaging the number of times individuals within the audience are exposed to the media. In this case, the calculation would be: (0.20*1) + (0.40*2) + (0.20*3) + (0.10*4) = 0.2 + 0.8 + 0.6 + 0.4 = 2. This results in an average frequency of 2.2.

What Is the Frequency of a Media Schedule in Which