The three-exposure hypothesis addresses the _____ number of exposures needed for advertising to be effective.
A) minimum
B) maximum
C) optimum
D) constrained
E) marginal

Name: The three-exposure hypothesis addresses the _____ number of exposures needed for advertising to be effective. A) minimum B) maximum C) optimum D) constrained E) marginal
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Question

The three-exposure hypothesis addresses the _____ number of exposures needed for advertising to be effective.
A) minimum 
B) maximum 
C) optimum 
D) constrained 
E) marginal

Quizplus · Accepted Answer

The three-exposure hypothesis suggests that a minimum of three exposures to an advertisement is necessary for it to be effective.

The Three-Exposure Hypothesis Addresses the _____ Number of Exposures Needed