When preparing a _____ advertising schedule,MasterLens plans to use advertising during every period of the campaign,but vary the amount of advertising considerably from period to period.
A) flighting
B) dated
C) plotted
D) pulsing
E) continuous

Question

When preparing a _____ advertising schedule,MasterLens plans to use advertising during every period of the campaign,but vary the amount of advertising considerably from period to period.
A) flighting 
B) dated 
C) plotted 
D) pulsing 
E) continuous

Quizplus · Accepted Answer

Pulsing advertising schedule involves using advertising continuously but varying the amount of advertising during each period. This type of schedule is commonly used when marketers want to maintain a steady advertising presence but also increase advertising during key periods.

When Preparing a _____ Advertising Schedule,MasterLens Plans to Use Advertising