_____ is based on the premise that there is a theoretical optimum range of exposures to an advertisement with minimum and maximum limits.
A) Effective reach
B) Advertising reach
C) Precise reach
D) Calculated reach
E) Exact reach

Question

_____ is based on the premise that there is a theoretical optimum range of exposures to an advertisement with minimum and maximum limits.
A) Effective reach 
B) Advertising reach 
C) Precise reach 
D) Calculated reach 
E) Exact reach

Quizplus · Accepted Answer

Effective reach is based on the premise that there is a theoretical optimum range of exposures to an advertisement with minimum and maximum limits. It is the percentage of the target audience that must be exposed to a particular ad at least once during a campaign to achieve a specific objective.

_____ Is Based on the Premise That There Is a Theoretical