Effective reach planning generally leads to using _____ rather than depending exclusively on television,which is often the strategy when using the GRP metric.
A) sales promotion
B) multiple media
C) several vehicles
D) Internet advertising
E) word-of-mouth

Question

Effective reach planning generally leads to using _____ rather than depending exclusively on television,which is often the strategy when using the GRP metric.
A) sales promotion 
B) multiple media 
C) several vehicles 
D) Internet advertising 
E) word-of-mouth

Quizplus · Accepted Answer

Effective reach planning involves using multiple media channels to reach the target audience, rather than solely relying on one medium such as television. This allows for a more comprehensive reach and frequency of message delivery to the target audience.

Effective Reach Planning Generally Leads to Using _____ Rather Than