_____ indicate(s)the total coverage,or duplicated audience,exposed to a particular advertising schedule.
A) Rating
B) Reach
C) Frequency
D) Gross rating points (GRPs)
E) Net coverage

Question

_____ indicate(s)the total coverage,or duplicated audience,exposed to a particular advertising schedule.
A) Rating 
B) Reach 
C) Frequency 
D) Gross rating points (GRPs) 
E) Net coverage

Quizplus · Accepted Answer

Gross Rating Points (GRPs) indicate the total coverage, or duplicated audience, exposed to a particular advertising schedule. GRPs are calculated by multiplying the reach (percentage of the total target audience exposed to the advertisement) by the frequency (average number of times the target audience is exposed to the advertisement). This metric helps advertisers understand the overall exposure of their campaign.

_____ Indicate(s)the Total Coverage,or Duplicated Audience,exposed to a Particular Advertising