The number of consumers who actually are exposed to any particular advertising message carried in a vehicle is _____ the number of people who are exposed to the vehicle that carries the message.
A) less than
B) more than
C) equal to
D) not related to
E) variable compared to

Question

The number of consumers who actually are exposed to any particular advertising message carried in a vehicle is _____ the number of people who are exposed to the vehicle that carries the message.
A) less than 
B) more than 
C) equal to 
D) not related to 
E) variable compared to

Quizplus · Accepted Answer

The number of people who see a vehicle carrying an advertising message is likely to be higher than the number of people who actually pay attention to and absorb the message itself. This is why advertisers often try to make their messages eye-catching and memorable, in order to increase the likelihood of consumer engagement.

The Number of Consumers Who Actually Are Exposed to Any