A basic premise of frequency value planning states that _____.
A) advertisers should select a media schedule that generates the most exposure value per gross rating point
B) a minimum of three exposures to an advertisement is necessary to achieve optimal effectiveness
C) a minimum of three different media should be used to achieve optimal effectiveness
D) the flighting media schedule is more effective than the other types of scheduling
E) humorous messages are the most effective type of message

Question

A basic premise of frequency value planning states that _____.
A) advertisers should select a media schedule that generates the most exposure value per gross rating point 
B) a minimum of three exposures to an advertisement is necessary to achieve optimal effectiveness 
C) a minimum of three different media should be used to achieve optimal effectiveness 
D) the flighting media schedule is more effective than the other types of scheduling 
E) humorous messages are the most effective type of message

Quizplus · Accepted Answer

Frequency value planning emphasizes on selecting a media schedule that generates the most exposure value per gross rating point. This means that advertisers should focus on maximizing their reach and effectiveness by selecting the most efficient media schedule. The other options are not premises of frequency value planning.

A Basic Premise of Frequency Value Planning States That _____