Selecting the media schedule that generates the most exposure value per gross rating point is a basic premise of _____.
A) the three-exposure hypothesis
B) the shelf-space model
C) frequency value planning
D) the elaboration likelihood model
E) the hierarchy of needs model

Question

Selecting the media schedule that generates the most exposure value per gross rating point is a basic premise of _____.
A) the three-exposure hypothesis 
B) the shelf-space model 
C) frequency value planning 
D) the elaboration likelihood model 
E) the hierarchy of needs model

Quizplus · Accepted Answer

Frequency value planning involves selecting a media schedule that maximizes exposure value per gross rating point, which means getting the most impact for every ad impression. The other options are not related to this concept.

Selecting the Media Schedule That Generates the Most Exposure Value