_____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target audience.
A) Gross rating points (GRPs)
B) Target rating points (TRPs)
C) Efficiency rating points (ERPs)
D) Net rating points (NRPs)
E) Indexed rating points (IRPs)
Correct Answer:
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Q67: A(n)_ represents the percentage of audience members
Q68: The second step of frequency value planning
Q69: Assume that the media schedule for a
Q70: A basic premise of frequency value planning
Q71: What is the frequency of a media
Q73: _ indicate(s)the total coverage,or duplicated audience,exposed to
Q74: Selecting the media schedule that generates the
Q75: The number of consumers who actually are
Q76: The three-exposure hypothesis addresses the _ number
Q77: Effective reach planning generally leads to using
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