A(n)_____ represents the percentage of audience members who are exposed f times (where f = 0,1,2,3,4,...)to a specific media vehicle.
A) efficiency index
B) frequency distribution
C) 1+ exposure
D) reach distribution
E) continuity schedule

Question

A(n)_____ represents the percentage of audience members who are exposed f times (where f = 0,1,2,3,4,...)to a specific media vehicle.
A) efficiency index 
B) frequency distribution 
C) 1+ exposure 
D) reach distribution 
E) continuity schedule

Quizplus · Accepted Answer

A frequency distribution represents how many times individuals within a target audience are exposed to a specific media vehicle, showing the distribution of exposures across the audience.

A(n)_____ Represents the Percentage of Audience Members Who Are Exposed