Gross rating points are calculated by _____.
A) reach minus frequency
B) reach plus frequency
C) reach times frequency
D) reach divided by frequency
E) reach squared

Question

Gross rating points are calculated by _____.
A) reach minus frequency 
B) reach plus frequency 
C) reach times frequency 
D) reach divided by frequency 
E) reach squared

Quizplus · Accepted Answer

Gross rating points (GRPs) are a common measurement used in advertising to evaluate the effectiveness of a specific media campaign. It is determined by multiplying the reach of the advertising by the frequency in which it is shown. Therefore, the correct formula for calculating GRPs is reach times frequency.

Gross Rating Points Are Calculated by _____