Alex analyzed several media schedules and came up with the following Index of Exposure Efficiency for each.Based on the following indexes,which schedule is the best?
A) 0.010
B) 0.022
C) 0.230
D) 0.250
E) not enough information to determine

Question

Alex analyzed several media schedules and came up with the following Index of Exposure Efficiency for each.Based on the following indexes,which schedule is the best? 
A) 0.010 
B) 0.022 
C) 0.230 
D) 0.250 
E) not enough information to determine

Quizplus · Accepted Answer

The higher the Index of Exposure Efficiency, the better the schedule is at reaching the target audience efficiently. Therefore, schedule D with an Index of Exposure Efficiency of 0.250 is the best choice.

Alex Analyzed Several Media Schedules and Came Up with the Following