In a _____ advertising schedule,an equal or relatively equal amount of advertising dollars are invested throughout the campaign.
A) continuous
B) pulsing
C) plotted
D) dated
E) flighting

Question

In a _____ advertising schedule,an equal or relatively equal amount of advertising dollars are invested throughout the campaign.
A) continuous 
B) pulsing 
C) plotted 
D) dated 
E) flighting

Quizplus · Accepted Answer

In a continuous advertising schedule, the advertising budget is spread evenly throughout the campaign, rather than having peaks and valleys throughout the duration. This allows for a consistent presence in the market and can be useful for maintaining brand awareness.

In a _____ Advertising Schedule,an Equal or Relatively Equal Amount