A magazine reaches 5 million readers.The cost of advertising in this magazine is $150,000 per 4-color page.The cost per thousand is _____.
A) $30.00
B) $33.33
C) $75.00
D) $50.00
E) not enough information to determine

Question

A magazine reaches 5 million readers.The cost of advertising in this magazine is $150,000 per 4-color page.The cost per thousand is _____.
A) $30.00 
B) $33.33 
C) $75.00 
D) $50.00 
E) not enough information to determine

Quizplus · Accepted Answer

The cost per thousand (CPM) is calculated by dividing the total cost by the total number of readers (in thousands) and then multiplying by 1000. So, $150,000 / 5,000 (since 5 million readers = 5,000 thousand) = $30.00.

A Magazine Reaches 5 Million Readers