Which of the following is one of the fundamental objectives in media planning?
A) effectiveness
B) reach
C) budget
D) efficiency index
E) OTS

Name: Which of the following is one of the fundamental objectives in media planning? A) effectiveness B) reach C) budget D) efficiency index E) OTS
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Question

Which of the following is one of the fundamental objectives in media planning? 
A) effectiveness 
B) reach 
C) budget 
D) efficiency index 
E) OTS

Quizplus · Accepted Answer

Reach is a fundamental objective in media planning as it measures the number of different people or households exposed to an advertisement.

Which of the Following Is One of the Fundamental Objectives