Anita's is a local hair salon.During an established time frame,her target audience was exposed to three of her advertisements.The three represents _____.
A) gross rating point
B) spread
C) scope
D) reach
E) frequency

Question

Anita's is a local hair salon.During an established time frame,her target audience was exposed to three of her advertisements.The three represents _____.
A) gross rating point 
B) spread 
C) scope 
D) reach 
E) frequency

Quizplus · Accepted Answer

Frequency refers to the number of times an audience is exposed to a particular advertisement within a specific time frame. In this case, Anita's target audience seeing three of her advertisements indicates the frequency of exposure.

Anita's Is a Local Hair Salon