What is the first step when using comprehensive media-scheduling software programs?
A) select the criterion for schedule optimization
B) specify constraints
C) set the budget
D) develop a media database
E) determine the maximum number of vehicles

Question

What is the first step when using comprehensive media-scheduling software programs? 
A) select the criterion for schedule optimization 
B) specify constraints 
C) set the budget 
D) develop a media database 
E) determine the maximum number of vehicles

Quizplus · Accepted Answer

The first step when using comprehensive media-scheduling software programs is to develop a media database, which includes information on media options, rates, and reach. Once the database is developed, other criteria such as budget, constraints, optimization, and vehicle selection can be specified.

What Is the First Step When Using Comprehensive Media-Scheduling Software