Dividing the total cost by the number of GRPs produces the _____.
A) cost-per-thousand
B) cost per rating point
C) net cost
D) gross cost
E) effective cost

Name: Dividing the total cost by the number of GRPs produces the _____. A) cost-per-thousand B) cost per rating point C) net cost D) gross cost E) effective cost
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Question

Dividing the total cost by the number of GRPs produces the _____.
A) cost-per-thousand 
B) cost per rating point 
C) net cost 
D) gross cost 
E) effective cost

Quizplus · Accepted Answer

Dividing the total cost by the number of Gross Rating Points (GRPs) produces the cost per rating point, which is a measure of the cost efficiency of a media plan.

Dividing the Total Cost by the Number of GRPs Produces