_____ involves the matter of how advertising is allocated during the course of an advertising campaign.
A) Weight
B) Reach
C) Frequency
D) Cost
E) Continuity

Question

_____ involves the matter of how advertising is allocated during the course of an advertising campaign.
A) Weight 
B) Reach 
C) Frequency 
D) Cost 
E) Continuity

Quizplus · Accepted Answer

Continuity involves the scheduling strategy for an advertising campaign, determining how advertising is allocated over the course of the campaign to ensure consistent message delivery over time.

_____ Involves the Matter of How Advertising Is Allocated During