In a _____ advertising schedule,the advertiser varies expenditures throughout the campaign and allocates zero expenditures in some months.
A) continuous
B) pulsing
C) plotted
D) flighting
E) dated

Question

In a _____ advertising schedule,the advertiser varies expenditures throughout the campaign and allocates zero expenditures in some months.
A) continuous 
B) pulsing 
C) plotted 
D) flighting 
E) dated

Quizplus · Accepted Answer

In a flighting advertising schedule, advertisers alternate between periods of heavy advertising and no advertising to reflect variations in demand or to save costs, which matches the description given.

In a _____ Advertising Schedule,the Advertiser Varies Expenditures Throughout the Campaign