Which of the following is an example of a push strategy?

Question

Quizplus · Accepted Answer

Sending point-of-purchase displays to grocery stores is an example of a push strategy, where the manufacturer pushes their product directly to the consumer through distribution channels. In this case, the soft drink manufacturer is trying to increase its product visibility and availability at grocery stores, which would potentially lead to more sales. The other choices are not examples of push strategies because they target consumers directly, rather than utilizing distribution channels.

Which of the Following Is an Example of a Push