The effects of promoting higher- and lower-quality brands are symmetric.

Name: The effects of promoting higher- and lower-quality brands are symmetric.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The effects of promoting higher- and lower-quality brands are not symmetric. Promoting a higher-quality brand generally has a more positive effect on consumer perception and purchasing behavior, while promoting a lower-quality brand may have a negative effect on consumer perception and purchasing behavior.

The Effects of Promoting Higher- and Lower-Quality Brands Are Symmetric