Assume that Coppertone invests heavily in trade allowances to encourage retailers to stock and promote QT,its skincare product designed for a quick suntanned look without the dangers of sunbathing.What type of strategy is Coppertone using?

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Quizplus · Accepted Answer

Coppertone is using a push strategy by heavily investing in trade allowances to encourage retailers to stock and promote QT. The goal of a push strategy is to push the product through the distribution channels to reach the end consumer. In this case, Coppertone is incentivizing retailers to promote and stock their product, which will ultimately lead to increased sales to the end consumer.

Assume That Coppertone Invests Heavily in Trade Allowances to Encourage