The most common users of sales promotion are _____.

Question

Quizplus · Accepted Answer

Consumer packaged-goods companies are the most common users of sales promotion as they often rely on promotions to drive purchases and trial of their products in crowded markets. Online companies, athletic teams, and restaurants may use promotions as well, but it is less common than in the consumer packaged-goods industry. Not-for-profit organizations typically use cause-related marketing and other forms of fundraising promotions rather than sales promotions.

The Most Common Users of Sales Promotion Are _____