Which of the following statements is true?
A) Push and pull strategies are mutually exclusive.
B) There has been a shift from a primarily push promotion strategy to a primarily pull strategy on the part of manufacturers.
C) There has been a shift from a primarily pull promotion strategy to a primarily push strategy on the part of manufacturers.
D) Push strategies are targeted to consumers.
E) Pull strategies are targeted to the trade.
Correct Answer:
Verified
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