A major international study conducted in Germany,Japan,the United Kingdom,and the United States found that price-related promotions have _____ impact on a brand's long-term sales or on consumers' repeat buying loyalty.
A) a large positive
B) a slight positive
C) virtually no
D) a slight negative
E) a large negative
Correct Answer:
Verified
Q76: A _ strategy consists of manufacturers directing
Q77: Aunt Marie's is a local restaurant.The owner
Q78: Cooperative advertising is used because consumers of
Q79: Which of the following statements is true?
A) Push
Q80: The _ strategy consists of a manufacturer
Q82: What can promotion accomplish?
A) stimulate sales force enthusiasm
Q83: Researchers have determined that loading consumers,by offering
Q84: What is the difference between the "old"
Q85: A reason for the growth of sales
Q86: Consumers obtain _ benefits when taking advantage
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