A problem with in- or on-package sampling is that it _____.
A) does not reach the best potential customers
B) is more expensive than other sampling methods
C) excludes consumers who do not buy the carrying brand
D) is not liked by most retailers
E) has the lowest retrial rate
Correct Answer:
Verified
Q66: The second step for calculating the return
Q67: A manufacturer who want to encourage repeat
Q68: Which of the following is a problem
Q69: It is now estimated that fraudulent coupon
Q70: Which circumstance is NOT ideal for using
Q72: What electronic check-out coupon program allows marketers
Q73: Most consumers revert to their pre-coupon brand
Q74: Valpak Direct Marketing Systems _.
A) measures the effectiveness
Q75: Which of the following is a point-of-purchase
Q76: Only a small amount of couponing occurs
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