Only a small amount of couponing occurs in France because ____.
A) the government limits the face value of coupons to 1 percent of the product's value
B) the few chains that control the retail grocery market generally oppose couponing
C) the people are generally opposed to the idea of couponing
D) everyday low pricing is very widespread
E) prices are already reduced due to fierce competition
Correct Answer:
Verified
Q71: A problem with in- or on-package sampling
Q72: What electronic check-out coupon program allows marketers
Q73: Most consumers revert to their pre-coupon brand
Q74: Valpak Direct Marketing Systems _.
A) measures the effectiveness
Q75: Which of the following is a point-of-purchase
Q77: Surveys indicate that _ American consumers use
Q78: The amount paid to the consumer when
Q79: A promotional device that rewards consumers for
Q80: The government in _ limits the face
Q81: Which of the following is a problem
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