The amount paid to the consumer when he or she redeems the coupon at a retail checkout along with a purchase of the brand for which the coupon is offered is known as the _____.

Question

Quizplus · Accepted Answer

Face value is the amount paid to the consumer when redeeming a coupon at a retail checkout. The other options are not accurate definitions of this term. A value proposition is the perceived benefits or value that a product or service offers to a customer. Redemption rate refers to the percentage of coupons that are actually redeemed by consumers. Discount rate is the rate at which future cash flows are discounted to determine their present value. Redemption cost refers to the cost incurred by the manufacturer or retailer to reimburse the face value of coupons that are redeemed.

The Amount Paid to the Consumer When He or She