To increase sales of Mountain Pure bottled water,the company is considering using a price-off offer.Which of the following would NOT represent a reasonable objective for using this form of sales promotion?
A) The company wants to reward present users for their past brand allegiance.
B) The company wants to load consumers.
C) The company wants to establish repeat purchase.
D) The company wants to ensure that promotional dollars do in fact reach consumers.
E) None of these are correct.
Correct Answer:
Verified
Q47: _ entail a reduction in a brand's
Q48: A perfume manufacturer will send you a new lotion that
Q49: _ premiums are less expensive because additional
Q50: The toy inside of a box of
Q51: Larkin Manufacturing wishes to reinforce their brand's
Q53: For which type of premium do consumers
Q54: Managers must be circumspect in choosing premium
Q55: Self-liquidating premiums are paid for by the
Q56: For manufacturers,the Buy X,Get 1 Free form
Q57: Free-with-purchase premiums are also called _.
A) self-liquidating offers
B) mail-in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents