For manufacturers,the Buy X,Get 1 Free form of premium serves the primary purpose of _____.
A) reinforcing brand image
B) creating long-term relationships with customers
C) enhancing advertising efficiency
D) rewarding a brand's loyal customers or encouraging trial
E) reinforcing other marketing communications messages
Correct Answer:
Verified
Q51: Larkin Manufacturing wishes to reinforce their brand's
Q52: To increase sales of Mountain Pure bottled
Q53: For which type of premium do consumers
Q54: Managers must be circumspect in choosing premium
Q55: Self-liquidating premiums are paid for by the
Q57: Free-with-purchase premiums are also called _.
A) self-liquidating offers
B) mail-in
Q58: A local ice cream store has a
Q59: To promote sales and increase consumer awareness
Q60: Every year,retailers set up elaborate displays for
Q61: The major reason manufacturers are using rebates
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