To promote sales and increase consumer awareness of good eating habits,a well-known cereal manufacturer included on the package an offer for a book entitled Good Eating and Lifetime Happiness.This book (a $9 value)could be obtained in exchange for only one proof-of-purchase along with $4.95 shipping and handling.What type of promotional tool is the company using?

Question

Quizplus · Accepted Answer

This is a self-liquidating offer because the consumer must provide a proof-of-purchase and pay an additional amount ($4.95 for shipping and handling) to receive the premium item (the book), which covers the cost of the offer for the company.

To Promote Sales and Increase Consumer Awareness of Good Eating