Every year,retailers set up elaborate displays for Christmas merchandise.One retailer set up a display with several children's books for Christmas.One book offered a free ornament with the purchase of the book,and the ornaments were in a bin next to the book display.Consumers purchasing the book could also take an ornament.This is an example of a(n)_____.

Question

Quizplus · Accepted Answer

This is an example of a near-pack premium, as the free ornament is placed in a bin next to the book display, but is not physically attached to the book or inside the book packaging.

Every Year,retailers Set Up Elaborate Displays for Christmas Merchandise