Online sweepstakes and contests (along with online games)appeal to consumers and also further the interest of brands by ______.

Question

Quizplus · Accepted Answer

Online sweepstakes, contests, and games appeal to consumers and further the interest of brands by enabling the expansion of a brand's opt-in email database, building consumer interaction with the brand, and creating awareness. These activities engage consumers in a way that encourages them to learn more about the brand, potentially leading to increased loyalty and sales.

Online Sweepstakes and Contests (Along with Online Games)appeal to Consumers