The simultaneous promotion of multiple brands in a single promotional effort is called a(n) _____.
A) promotion mix
B) tie-in
C) cooperative program
D) integrated program
E) overlay
Correct Answer:
Verified
Q89: _ refers to two or more brands
Q90: The first step in evaluating sales promotion
Q91: A single sales promotion offer contained cents-off
Q92: One regional discount apparel chain ran a
Q93: Which of the following is NOT a
Q95: Brian owns seven gourmet food stores.He has
Q96: Which of the following is an implementation
Q97: The use of two or more sales
Q98: Marble Slam Creamery is an ice cream
Q99: A promotion program's _ is the sum
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