A single sales promotion offer contained cents-off coupons for Bryan hot dogs,Heinz ketchup,French's mustard,and Sara Lee hot dog buns.This is an example of a(n) _____.
A) promotion mix
B) tie-in
C) integrated promotion
D) overlay
E) combo
Correct Answer:
Verified
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Q89: _ refers to two or more brands
Q90: The first step in evaluating sales promotion
Q92: One regional discount apparel chain ran a
Q93: Which of the following is NOT a
Q94: The simultaneous promotion of multiple brands in
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Q96: Which of the following is an implementation
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